BBC shines light on SA musical export, amapiano
South Africa’s newest lucrative cultural export, amapiano is getting a BBC documentary treatment. Shining a light on the genre, THIS IS AMAPIANO recently aired on BBC in the UK and is currently available on YouTube.
South African Touring DJ and Producer, Da Kruk presents the documentary featuring amapiano powerhouses like Daliwonga, DBN Gogo, Kamo Mphela, Felo Le Tee, and more. The documentary details the journey of amapiano from South Africa to commercial radio in 2016, leading to lauded international reception and status in 2022.
“This is a major milestone for the hardest working genre and further signifies that Africa, with so little resources, is still the melting pot of culture, style, and music,” Da Kruk explains “It stays upon us as Africans to make sure that none of our stories continue to be diluted for financial gain by people and corporations that know nothing about them or have played no part in them.”